About this interview
In a 2008 interview with Ryan Minic of Ryan’s Rock Show, Portugal. The Man members Zach Carothers, Jason Sechrist, and Ryan Neighbors discussed their transition from a record label to embracing the DIY approach, their philosophy on music distribution, and the challenges of sustaining an independent band. They revealed that after fulfilling their contract with Fearless Records, they decided to self-release an album, opting for creative freedom over industry constraints. While they acknowledged the financial challenges of going independent, they expressed excitement about having full control over their music.
The band reflected on the benefits of self-releasing music, explaining that it allows them to appreciate their work more and push harder to succeed. However, they admitted that the process is expensive, requiring them to reinvest every dollar they earn into production, distribution, and promotion. Despite these difficulties, they felt that the internet has leveled the playing field, making it easier for bands to connect directly with fans without relying on traditional labels.
Discussing their views on music consumption, they embraced digital downloads and even encouraged fans to pirate their albums, as long as they came to shows and supported the band in other ways. They observed that while their record sales had declined, their live show attendance had increased, demonstrating that their music was still reaching people—even if not through traditional means. They also spoke about the shift in the music industry, predicting that major labels would struggle to survive as more artists opt for direct-to-fan distribution.
Portugal. The Man shared their experiences touring in Europe and their plans to expand into new territories. While they were open to signing with a label again if the right opportunity arose, they remained committed to the DIY ethos, valuing artistic integrity over financial gain. They closed the conversation by emphasizing their passion for performing, their dedication to hard work, and their belief that genuine connection with fans is the key to longevity in the industry.